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Cosmetics Ideas

How to Choose the Right Foundation Color

Choosing the right shade of foundation - Lisa Eldridge

One of the most common makeup mistakes is to mess things up (literally) by choosing the wrong foundation for your skin tone. When shopping for this kind of product you need to consider not only your complexion, but a few other points, such as type of coverage you’re after and difficulty in application. Finding the right foundation for your face is actually super easy and all it takes are a few proven tricks that professional makeup artists swear by.

At the store, take a small amount of the foundation and dab in the centre of your jawline along the side of your face. If it blends well and doesn’t leave any visible marks then this is the right shade. This is actually the right way to determine your undertone, which is very important if you want to land the foundation color that’s right for you.

Next, you need to consider what type of skin you have – normal, oily or combined as this greatly affects the way foundation will look on your face. Factor in the desired finish too (matte or shiny) and try going for brands that address your problematic areas (e.g. oily skin should never be paired with a foundation that gives a shining effect as the results will be positively dreadful). Remember that foundation is all about creating a healthy, smooth and natural-looking complexion.

Now, back on undertone, once you have determined if your complexion is fair, medium or deep – all you need to look at is the undertone of your skin next. The most common undertones are yellow, neutral, pink-red, and olive. After you’ve selected your preferred foundation – set aside three tones that appear close to your skin color. Always test on a clean jawline. The one that blends without any visible marks is the winner. Of course, you can use a shade darker than your original skin tone, but in this case always opt for a primer in warm caramel hues underneath the foundation for a wonderful glow and better blending of the makeup. If you want to wear a shade of foundation lighter than your skin tone, use a brightening primer in purple instead. This will keep your face from looking too pale and chalky.

The most important part of applying foundation is to remember to always moisturize the skin beforehand. Regular exfoliation also helps rejuvenate your complexion and get rid of dead cells, so the foundation appears smoother and more even. Don’t forget to continue the application below the jawline and on the upper part of the neck if you don’t want to be left with visible marks. The idea is to have a natural-looking, blended tone that serves as the basis for your makeup. You can use a brush, a sponge or your finger to apply foundation, but fingers work best for hitting hard-to-reach spots.


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